Making sure we all know what to expect from their pre-IFA September 3 press event in Berlin, Asus has left ambiguity aside, pretty much confirming their imminent rookie smartwatch effort. Of course, the announcement of the Android Wear-running intelligent timepiece isn’t spelled out, nor is its mysterious name, but what other business could Asus have to bring back an old, timeless (get it?) Khalil Gibran quote.
“Time has been transformed, and we have changed” is the kind of wise aphorism that goes nicely in any day and age, rattling nostalgic feelings, as well as excitement for days to come. Or maybe I’m reading too much into it.
Poetics notwithstanding, Asus needs to build healthy hype in anticipation of its wearable launch, as Motorola’s Moto 360, Sony’s SmartWatch 3 and Apple’s iWatch are all right around the corner. Possibly, a premature follow-up for LG’s G Watch too.
Unlikely to go the circular design route of the Moto 360, the Asus gizmo will probably rely on affordability to make an impact, albeit according to the company’s CEO himself, initial expectations are low.
The demand is simply not there, and the market is about to be flooded with not-so-different products, so the big, “incredible” change Asus is teasing may not happen until deep in 2015. And that’s the best case scenario. But hey, good things come to those who wait. And persevere.
Via [Asus Twitter]