Christiano Amon, co-president at Qualcomm’s chip business, thinks that chip sales will become progressively stronger in China as the country moves towards 4G LTE. Qualcomm is currently having a hard time in the Chinese market, but with LTE adoption on the rise, Qualcomm should stand to benefit. Amon spoke about the company’s expansion in China during an interview earlier this week. According to Amon, Qualcomm will be one of the leading chip makers for the Chinese market once people are buying more high-end and LTE devices.
“We’re very, very excited about the traction in China,” says Amon. “We expect that as the market in China becomes more sophisticated … we’re actually going to be better positioned over time.”
One of the primary issues Qualcomm has faced in China is that Chinese officials and companies do not respect its licensing business. The licensing side of Qualcomm is large, but the Chinese government thinks that it may go against certain Chinese laws. In addition to that legal issue, Qualcomm has said some Chinese companies may be under reporting sales which effectively causes Qualcomm to lose out on licensing fees.
All of these issues must be worked out, but as far as Amon is considered, at least its chip sales are set to grow significantly in the coming years.