Fashion icon Ralph Lauren is banking on the old maxim that to look good is to feel good. Today it announced that it is bringing fashion and biometrics together into a new piece of apparel called the Polo Tech Shirt. It’s debuting at the US Open and will surely be salivated over by many moneyed tennis fans, both in attendance and around the world.
The Polo Tech Shirt, which comes in black with the Polo Player logo, has knit-in sensors that read biological and physiological information.
Numerous ball boys will don the shirt during the tennis tournament, as will player Marcos Giron, who will wear it during practices to “track his biometrics and [make] adjustments in real time to his play, form and breathing,” said the company in a press release.
“Our vision is that this will transcend sports to help us at every age and in every aspect of life,” said executive VP David Lauren.
So how does it work? Using proprietary technology from a company called OMsignal, the built-in sensors collect data and store it in a “black box” that includes an accelerometer and gyroscope to capture movement and direction. The physiological data is then sent to the cloud, where it’s analyzed and presented to the user via a smartphone app. The data includes “performance-oriented biometrics, including heartbeat and respiration, as well as some psychometrics, such as stress level and energy output.”
Expect to see the Polo Tech Shirt soon at a tennis court near you… as well as anywhere people are exercising.