T-Mobile is improving its Simple Choice family plan by increasing the number of lines that it can support. Ten lines can now be activated on a family plan, and those lines can receive twice as much data each month if a tablet is added to the plan. T-Mobile and Sprint are both trying to build their subscriber base, and while Sprint has been losing subscribers, T-Mobile has been gaining them on a quarterly basis.
Sprint’s new CEO Marcelo Claure has decided to compete against T-Mobile by lowering prices, and T-Mobile appears to be countering those price drops with improved services. Both carriers still offer unlimited data plans, but getting one costs just $60 on Sprint due to the price changes, and that is a $20 difference from T-Mobile’s unlimited plan.
T-Mobile’s family plans operate differently than those from Verizon and AT&T, the top two carriers in the United States. Rather than having each line draw from the same pool of data, each line on a T-Mobile plan receives its own data allowance, which is why today’s line increase is so beneficial.
The upgraded Simple Choice family plan will go into effect on Wednesday, and T-Mobile says each new line can be added for $10.