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Asus christens rookie wearable effort ZenWatch, details coming soon

Sections: Wearable Tech

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asus-zenwatchThe smartwatch terrain is quite fertile nowadays, probably because intelligent wearable pieces are yet to break into the mainstream tech décor. Or maybe it’s because Apple keeps delaying its market entry, giving a welcomed head start to Pebble, Samsung, LG, Sony and Motorola.

By the looks of it, there’s a good chance Asus will precede Cupertino as well, taking the wraps off a ZenWatch on September 3, just days before IFA 2014’s official kick-off time. Teased a couple of times already, the gizmo has a name starting today. One that was fairly easy to guess.

I mean, it’s not like Asus could have baptized the thing the PadWatch, MemoWatch or TransformerWatch. And the Zenfones are its most well-known “normal” smartphones. So with that “surprise” out of the way, we’re sad to report the timepiece’s latest promo video reveals nada on specs and but a couple of vague aesthetical tidbits.

Clearly, we’re dealing with yet another rectangular wearable device, so Motorola’s Moto 360 and LG’s G Watch R (if real) will have the edge in usability and elegance. What’s intriguing is the ZenWatch seems to have a different shape compared to, say, Samsung’s Gear Live or LG’s first-gen G Watch, which we’re not yet sure if it’s good news.

It probably is though, especially as we spot what looks like metal in the build material department. And make no mistake, Android Wear will run the software show, so productivity and functionality are guarantees. Anyone else excited for next week’s Berlin-set IFA conference?

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