For reasons that are really beyond our comprehension, Sony has never been able to appeal to America’s big four wireless carriers. With the worthy exception of T-Mobile, which was itself a little late to pick up the Xperia Z and Z1, the major networks inexplicably and stubbornly ignored Xperia devices over and over again, refusing to crack under the public pressures of innovation-savvy consumers.
Sure, it’s not like Sony was completely exempt of blame in this whole unpleasant affair. Clearly, they could have done a better job in hyping up Xperias on the Western hemisphere. And no one prevented them from taking matters in their own hands and selling their beautiful flagships directly to customers at unbeatable unlocked prices.
But the bottom line is, despite looking sizzling hot on paper, powerhouses like the Xperia Z2 never got to fulfil their true potential stateside. The future’s a little brighter however for the bad boy’s sequel, the soon-to-be-unveiled Xperia Z3, which according to Reuters, is headed for Sprint.
Almost wholly owned by a Japanese company, Softbank, the third most popular service provider in the US of A is actively exploring for ways to leave Verizon and AT&T’s shadow. And while the highly publicized T-Mobile merger fell through, scoring exclusivity rights over an upcoming Android beast could help the Now Network put a small one in the win column.
Unless Reuters is only reporting part of the story, and Sony is making headway with Big Red, Ma Bell and/or Magenta too. By the by, whatever happened to Verizon’s Xperia Z2? Might it have been nixed in favor of a rehashed, subtly redesigned Z3? Guess only time will tell. Stay tuned.