Launched in various South Asian countries towards the end of 2014, Google’s lower-cost, emerging market-targeted Nexus alternative program is now spreading its wings to Europe. Technically, only a small portion of Turkey is however located on the old continent, with the rest belonging to the same space that India, Bangladesh, Nepal, Indonesia, the Philippines and Sri Lanka are a part of.
Bottom line, this doesn’t look like such a huge step for Android One… until you dive into General Mobile 4G’s specifications. The Turkish stock software-running handheld obliterates the Micromax Canvas A1, Karbonn Sparkle V or Cherry Mobile One with 64-bit Snapdragon 410 processing power, 2 GB RAM, 4G LTE connectivity and 13 MP/5 MP cameras.
Wait, what? Those are actually respectable features by almost any standards, as long as you don’t pit this “affordable beast” against, say, Samsung’s Galaxy S6.
Unfortunately, all the above, plus a sharp 5-inch HD screen protected by Gorilla Glass, 5.1.1 software and 16 GB base storage essentially defeat the very purpose of the Android One project, forcing General Mobile to charge the equivalent of $260 in a market that’s hardly friendly to extravagant gear.
Only time can truly tell if Turkey is ready for an expensive homebrewed Nexus counterpart, and if Google plans to further expand and diversify Android One’s reach.