Google has just released what they call “Google Click-to-Call,” a service that allows you to speak to the advertisers listed on results pages, directly.
“Here’s how it works: When you click the phone icon, you can enter your phone number. Once you click ‘Connect For Free,’ Google calls the number you provided. When you pick up, you hear ringing on the other end as Google connects you to the other party. Then, chat away on our dime.”
There is no charge, the advertiser does not know your phone number, Google cannot track this (they claim), and your phone displays the number for future reference. This seems cool but will people use it?