It seems that Cisco has decided that it wants to be in the consumer electronics business these days. They already have their toes wet with their Linksys division and with the recent purchase of Scientific-Atlanta however, now it’s talking about selling more phones, radios and home theater equipment. It seems that everyone is falling in love with consumer electronics. Apple did it from the Mac to the iPod but Gateway proved that it’s not as easy as just offering up some consumer electronics products.
“Consumer electronics companies have been able to compete on a stand-alone device, but the dynamics of the market are changing,” Cisco’s Chief Development Officer, Charles Giancarlo, said in an interview with the paper.”The Internet and new networking requirements are enough of a disruptor for us to enter a new market.”
It makes sense for Cisco to be interested in the space, given the company’s belief that just about every consumer electronics offering is about to get networked. However, that doesn’t mean the company will be any good at offering its own products in the space.