Crayola enters the electronics market

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Crayola BoomboxPreviously we saw Fisherprice dive deeper into the tech market now we have another player. GPX has been contracted by Crayola to produce a series of audio/video products carrying the Crayola brand. The expected product line includes a 13” TV/DVD combo, an MP3 player, CD boombox with Illustration Station, a pocket radio, calculator, and a clock radio with a color-changing night light plus a voice-recordable alarm.

Although crayons are the first thing that comes to mind when the name Crayola pops up, a representative for Crayola is quoted as saying that “Today(s) customers equate the brand with color, fun, quality and self-expression”. The new products are sure to be popular with their target audience.

[Gear Live]

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