Clear Channel is going to try and offer more content to compete with XM and Sirius Satellite radio. They just launched a new service that will distribute 75 new music channels for the new HD, digital radio. These stations will go after niche audio listening markets that are currently not addressed on AM or FM terrestrial radio, such as: jazz, bluegrass and classical music.
“As other companies begin to use the HD side channels, they’re going to need programming help of the sort we can provide with Format Lab,” said John Hogan, president and chief executive of Clear Channel Radio. “So they will be very interested in what we can provide them.”
This completely changes the business model for terrestrial radio as it becomes centralized programming as opposed to individual stations. But hey all I care about is that it is music to my ears.