Beginning on June 24th, Chicago’s world-famous ‘Magnificent Mile’ shopping district will be home to the first Nokia Flagship Store in the United States, the second to be opened in the world and then will be followed with the second in the USA on New York’s Fifth Avenue in the fall of 2006.
Each Nokia Flagship Store features a carefully crafted retail environment ringed with state-of-the-art multimedia displays. These displays interactively walk guests through the features and benefits of a wide range of Nokia products and even allow them to send text messages that can then be seen on not only the local store displays, but in other Nokia Flagship Store locations around the world.
“While the Nokia Flagship Stores are an important part of our overall retail strategy, the vast majority of Nokia’s sales will be made by the hundreds of thousands of operator and retail locations around the world that make up Nokia’s global retail distribution network,” said Crosbie. “One important goal of the Nokia Flagship Store program is to determine the most impactful methods of retailing Nokia’s product line, and sharing those learnings across Nokia’s retail and operator channels.”