Sony’s first PlayStation 3 commercial appropriately dubbed … “The Wait”

They always said that when people are picking on you, you should join in and pick on yourself — making it into a joke rather than an attack. Well maybe I was told that to feel better, but Sony has gotten the same advice so I can’t be too off. After being weeks months almost years late out of the gate with the PlayStation 3, the company’s first commercial spot points out the fact that we have had to wait a long time. I must say that the build is rather epic and makes me happy for waiting but certainly doesn’t help consumers make purchasing decisions, they element that should be the most important aspect of the campaign. We will continue to track how this one unfolds.

Read [Kotaku] Via [Crunchgear]