How many soft-drinks would you consume if it was as easy as pressing a few buttons on your mobile phone? VeriSign and Coca-Cola are trying to capitalize on this by combining forces for a secure, fast solution for using public vending machines.
“As consumers are growing increasingly dependent upon mobile devices, mobilkom austria and ONE recognized an opportunity to provide compelling services that make everyday activities like buying a soda from a vending machine even more convenient,” said Jeff Treuhaft, senior vice president, Digital Content Services, VeriSign. “We look forward to extending this cutting-edge mobile service and added functionality to wireless users around the world.”
Currently, the technology will only be used in Austria, but it’s only a matter of time before it comes overseas.