Best Buy Mobile launches cellphone stores in NY

Best Buy has begun to launch cell-phone-only stores in Manhattan via a partnership with U.K. retailer Carphone Warehouse. The stores, called Best Buy Mobile, carry more than 80 cell phones from manufacturers like Motorola, Sony Ericsson and Samsung. Shoppers also have the option to choose from seven mobile phone service carriers, including Cingular, Verizon, Sprint, Amp’d Mobile and pay-as-you-go plans from Virgin Mobile, Boost Mobile, Verizon InPulse and Cingular GoPhone.

“What we’ve seen over time is no one out there is offering customers both choice and service in one location,” said David Sprosty, chief executive officer of Best Buy Mobile, in an interview. “Our hypothesis is that by offering the level of care that they get from a carrier store with a better choice of phones, ultimately we can create something that will hopefully meet the needs of the customer that are underserved today.”

RadioShack has recently started selling Cingular Wireless phones and cut ties with Verizon Wireless to try to revive its wireless sales. It has also signed a new 11-year deal with Sprint Nextel.

The Best Buy Mobile stores operate either as small stand-alone stores or as “stores-within-a-store.” Employees will not work on commission and will not be pushing one wireless brand over another — they will just stop at no end to make a sale.

New York stores are at the following locations:

• 360 Madison Ave.
• 2233 Broadway
• 2 Union Square East
• 750 Seventh Ave.
• 1186 Third Ave.
• 1280 Lexington Ave.
• 622 Broadway
• 60 W 23rd Street
• 529 5th Ave.

Read [Best Buy] Read [Yahoo] Via [Engadget]