Sony slims down already slender Bravia line

Impressed with the thin factor on most new plasma/LCD HDTVs? Well, Sony’s going to make you even more amazed with their latest products, five BRAVIA SXRD (Silicon X-tal (Crystal) Reflective Display) micro-display HDTVs featuring “Motionflow 120Hz high frame rate technology” in even thinner bodies. The new A3000 line is around 20 percent slimmer than their predecessors, while the XBR models are about 40 percent thinner; all this with no increased height and/or reduced features.

Features of the new products include: Sony’s Motionflow 120 Hz high frame rate technology which allows doubling the amount of frames, the adoption of industry standard x.v.Color technology, compatibility with Sony’s DMex (Digital Media Extender) module which allows connection to the internet and many other features such as Photo HDTV, Theatre Mode, Xross Media Bar (XMB) interface and interchangeable speaker grilles for personalization.

The new models and expected release price are as follows: The KDS-50A3000, KDS-55A3000 and KDS-60A3000 models debut in August for about $3,000, $3,300 and $3,500, respectively. The KDS-Z60XBR5 and KDS-Z70XBR5 ship this fall for about $5,000 and $6,000 respectively.

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