If anything ever smelt like marketing ploy this is it.¬ The¬ end of¬ of the line¬ marketing exercise designed to sqeeze the last $’s out a design as a last gasp of air for the¬ iPod Classic.
Make it a bit thinner, throw some in some larger drives hanging around from an old (i.e. pre-flash) contractual commitment, give it a new name, slip it into a revised product line (where it already looks outdated) and viola – more cash in the bank for Apple.
Oh, I forgot, through in a typically incorrect statement from Steve:
‚ÄúThe first iPod put 1,000 songs in your pocket‚ÄĒthis new iPod classic can put 40,000 songs in your pocket,‚ÄĚ said Steve Jobs, Apple‚Äôs CEO. ‚ÄúWith a thinner, all-metal enclosure and an enhanced user interface, the iPod classic is ideal for people who want to hold everything on their iPod.‚ÄĚ
My photo library is 30GB, my music library is 90GB and I have over 400GB of movies on hard drive – try getting all that into 160GB. It doesn’t work!!
Actually that is (a little) tongue in cheek! Without doubt Apple are experts at marketing and in getting us to buy multiple iPods (I should know there are 9 in our apartment). I think it was a great idea to tidy up the product line with the iPod Shuffle, iPod Nano, iPod Classic and the iPod Touch and I doubt that you will regret purchasing any of them.
At 160GB the iPod Classic continues to be a market leader, and with that level of capacity it will double up as a external drive in due course. My point is that as great as it is, it does stand out somewhat now. The original message with the iPod was all your music on one player, and although they have moved away from that recently with the flash memory, this is a welcome return – I am just not sure for how long it will remain in the line up?
The iPod is and always will be a great product, and until flash memory gets anywhere close to decent capacity it is your only viable option for large data users, so the 80GB at $249 and the 160GB at $349 are your options.
Other features to be aware of:
- Pre-installed games are iQuiz, Vortex and Klondike
- Up to 40 hours of music playback and seven hours of video playback in the 160GB model, and up to 30 hours of music playback and five hours of video playback in the 80GB model on a single charge