iPod Classic marketing ploy

Sections: Apple, Audio, Portable Audio, Portable Video

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If anything ever smelt like marketing ploy this is it. The end of of the line marketing exercise designed to sqeeze the last $’s out a design as a last gasp of air for the iPod Classic.

Make it a bit thinner, throw some in some larger drives hanging around from an old (i.e. pre-flash) contractual commitment, give it a new name, slip it into a revised product line (where it already looks outdated) and viola – more cash in the bank for Apple.

Oh, I forgot, through in a typically incorrect statement from Steve:

“The first iPod put 1,000 songs in your pocket—this new iPod classic can put 40,000 songs in your pocket,” said Steve Jobs, Apple’s CEO. “With a thinner, all-metal enclosure and an enhanced user interface, the iPod classic is ideal for people who want to hold everything on their iPod.”

My photo library is 30GB, my music library is 90GB and I have over 400GB of movies on hard drive – try getting all that into 160GB. It doesn’t work!!

Actually that is (a little) tongue in cheek! Without doubt Apple are experts at marketing and in getting us to buy multiple iPods (I should know there are 9 in our apartment). I think it was a great idea to tidy up the product line with the iPod Shuffle, iPod Nano, iPod Classic and the iPod Touch and I doubt that you will regret purchasing any of them.

At 160GB the iPod Classic continues to be a market leader, and with that level of capacity it will double up as a external drive in due course. My point is that as great as it is, it does stand out somewhat now. The original message with the iPod was all your music on one player, and although they have moved away from that recently with the flash memory, this is a welcome return – I am just not sure for how long it will remain in the line up?

The iPod is and always will be a great product, and until flash memory gets anywhere close to decent capacity it is your only viable option for large data users, so the 80GB at $249 and the 160GB at $349 are your options.

Other features to be aware of:

  • Pre-installed games are iQuiz, Vortex and Klondike
  • Up to 40 hours of music playback and seven hours of video playback in the 160GB model, and up to 30 hours of music playback and five hours of video playback in the 80GB model on a single charge

Via [Apple]

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  • snyder73

    YASA VOB to iPod Converter is an expert and easy-to-used to convert VOB files to iPod converter.It has the ability to convert VOB into iPod Video and other various video formats.

  • Tim

    Haha, you are so right, Steve is such a loser for being so "typically incorrect". He should have said

    "With a thinner, all-metal enclosure and an enhanced user interface, the iPod classic is ideal for people WHO ARE NOT 37337 MULTIMEDIA PIRATES & SCURVY PACK RATS who want to hold everything on their iPod."

    90GB music? 400GB movies? All legitimately obtained, I'm sure. Let's see, at 3 MB per MP3, that would be 30,000 songs, representing 2000 CD albums, say $15 a pop, for a total investment of $30,000. And 400GB movies = 100-400 movies, call it 250 at $15/ea = $4000, for a grand total of $34,000 worth of music and movies. All of it, of course, purchased on the up-and-up.

    And you're complaining you can't fit it all on a $350 device?

    p.s. how often do you listen to your 30,000 songs and watch your 250 movies? do you get out much?

  • Tim

    Hah. Re-reading your line about being tongue in cheek, I realize now you were joking. But it's a little clumsily done, I'm sorry to say.

  • imajoebob

    Are you joking (about the iPod, not your "library")? I've converted MOST of my CDs to mp3 – after replacing a lot of vinyl – and I'm well past 8GB. Add to that podcasts and photos (video on an iPod is a joke), and that puts me far past 8GB.

    I know what the next argument will be: just load only the music you want. If I wanted to do that I'd spend 60 bucks on a Shuffle. But right now I don't know what I want to listen to on the train tomorrow morning.

    So until the touch or nano gets at least 16GB, they're not worth the trouble, never mind price. And the classic also gives me a large (or monstrous) backup for my notebook. If I make it bootable I've got both an iPod and a completely portable system.

    None of the flash systems can, uh, touch it?

  • kujo76

    This is a ploy, kind of. More like Apple wanted to have their cake and eat it too. This what I think happened:

    1) Apple wanted to maintain a capacity market leadership role. An impending Zune update is rumored to have a 80GB Hard drive. sp they want to stay well ahead of them.

    2) Technical/legal worries have kept Apple from developing a hard-drive based Iphone. The extra heat and radiation caused by the hard drive might not be healthy for a user to hold next to his or her face for extended periods of time.

    3) Apple decides that the logical next stop in the Ipod product life cycle–A hard-drive-based Ipod Touch–could possibly cannibalize Iphone sales. People might buy the hard-drive-based Touch instead of the Iphone, or people may wait to buy the Iphone until it beefs up its storage capacity.

    So they try to have their cake and eat it too. They still lead in capacity via the Classic, and they lead in fucntionality via the Touch. Rest assured, they'll unveil a 80B Touch (or similar) if any company releases an mp3 player that remotely sniffs Touch's functionality.

    That being said, the $200 Iphone price drop is interesting. The 8GB Iphone now retails for $399. Wouldn't an 80GB Iphone fit snuggly in at $499, and possibly a $160 GB Iphone at $599?

  • Constable Odo

    Sorry, but I want at least a 32 GB iPod Touch and won't settle for less. Apple will have such a model in a few more months. Samsung is already ramping up 32 GB NAND production. I don't care if it cost $50 or $100 more, I just want it.
    I guess most of us are waiting for the magical infinitely expandable iPod.