Apple released its Q4 data yesterday, revealing $6.2 billion in sales and $904 million in profit. Gross margin jumped from 29.2 to 33.6. And rolling into the holidays, Apple has to be pleased with it’s line up.
A thumbnail of what happened:
- 2,164,000 Macintosh® computers, up 34% (exceeds old record by 400,000)
- 10,200,000 iPods during the quarter, up 17%
- 1,119,000 iPhone™
I find myself asking what is the driver here for Mac sales? Is it iPods infiltrating our lives and making Apple an acceptable player in the market. Is it “hi, I am a Mac” advertising purporting the Mac to be oh-so-much cooler than a PC? If you figure we’re all waiting for the new OS to drop, it is not the geeks driving the 34% increase. What do you think?
If you yearn for more fiscal intel, catch the conference call replay at www.apple.com/quicktime/qtv/earningsq407/ .