In this hungry web world, dating sites are nothing new, but for WooMe, which strutted its stuff at the TechCrunch 40 conference back in October, their change in focus has transformed them into something new and refreshing. A brilliant marketing strategy has set them apart; find people to interact with instead of people to date!
WooMe provides a unique communication service in other ways as well. Instead of sorting through a massive pool of users, themed sessions are controlled by management, but created by the users who sign up for them. Each session has a designated number of spots, which allot one minute per person. After that, you move on. If you connect and want to talk more, a private message will facilitate further communication.
Session topics run the gamut, and can concern anything from single mingling to finding car-pool partners to anything in between and over or under covers (and other places). To schedule, users set up the time they would like to start. In addition to video, users can also choose voice chat, which is included with whatever picture is associated with their account. In an odd and different twist, specific users do not fill in most profiles, but rather others who can put in tags to describe him or her!
Advertising is the key to WooMe’s success, as the service keeps track of users’ interests, which in turn will promote relevant video ads, which will just happen to appear while users are waiting to connect with someone.
Will similar hearts find each other and discover with WooMe if not lasting at least temporary happiness? Only time will tell, but hopefully, not kiss and tell.