As the current next-generation format war between Blu-ray and HD DVD takes stock of sales figures from the all important Black Friday weekend, it appears that the Blu-ray camp has some encouraging news. Despite the aggressive pricing of HD DVD players (less than $200 in some locations) Blu-ray movie purchases have outpaced HD DVD movies nearly two to one.
Tracking firm Nielsen VideoScan released numbers showing that over 70 percent of high-definition discs purchased by consumers were Blu-ray Disc. Last month, a report from Home Media Research indicated that between January and October, Blu-ray Disc sold two and a half million units versus slightly less than one and a half million for HD DVD.
HD DVD buyers appeared to be less enthusiastic about buying HD DVD movies during the Thanksgiving holiday, with Blu-ray Disc sales outdoing HD DVD. The data from Nielsen VideoScan is not comprehensive, as they do not include sales from Wal-Mart, which represents nearly fourty percent of standard DVD sales.
Another possible explanation for Blu-ray Disc’s comparatively stronger showing is the timing of studio-exclusive like Ratatouille. HD DVD had no comparable blockbuster releases for the month of November and had to settle for such luke-warm titles as I Now Pronounce You Chuck and Larry.
Read [Home Media Magazine]