Soap operas go mobile in India: Is buttered popcorn next?

Our mobile phones are invading every aspect of our lives more and more with each passing day. Will they replace movie theaters? In India, they just may as portable entertainment there is about to embark on a new and exciting threshold. Rajshri Productions plans on launching a 90-episode soap opera on mobile phones! The first episode is slated for release at the end of January 2008.

It’s not that watching television on a cell phone is new, because it certainly isn’t, especially for the Koreans and Japanese. What makes this news actually news is that these soap opera episodes will be streamed and/or downloaded over the cellular network. Each episode runs but 3 minutes, making them perfect for those multi-taskers among us who find themselves in too much of a hurry to do almost anything.

There are more than 220 million cell phones (and owners) in India, and it is believed that many of those same people also enjoy watching soap operas. Time will tell how successful this venture will be.

In the meantime, pull up a seat and help yourself to some tissues and popcorn.

Read {Mobile Mag]