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In the wake of the announcement of a joint LG/Netflix set-top box at CES, the Associated Press is reporting that Netflix plans on lifting the limits on internet viewing for most of their customers.Until now, Netflix imposed limits on how long subscribers could watch streamed movies. Those who paid $16.99/mo. could stream up to 17 hours per month. only those subscribers with the $4.99 for two DVDs per month will still have limits on the “watch instantly” service. The change is set to take effect this Monday the 14th.
With all the buzz surrounding the presumed entrance of Apple into the movie rental biz, it seems a safe bet that the power of Netflix’s user base (over 7 million) will be excellent leverage against the iTunes store. And with the new set-top box coming sometime this summer, Netflix seems to be positioning itself for it’s second act beyond the optical disc market.
In the wake of the announcement of a joint LG/Netflix set-top box at CES, the Associated Press is reporting that Netflix plans on lifting the limits on internet viewing for most of their customers.Until now, Netflix imposed limits on how long subscribers could watch streamed movies. Those who paid $16.99/mo. could stream up to 17 hours per month. only those subscribers with the $4.99 for two DVDs per month will still have limits on the “watch instantly” service. The change is set to take effect this Monday the 14th.
With all the buzz surrounding the presumed entrance of Apple into the movie rental biz, it seems a safe bet that the power of Netflix’s user base (over 7 million) will be excellent leverage against the iTunes store. And with the new set-top box coming sometime this summer, Netflix seems to be positioning itself for it’s second act beyond the optical disc market.
Read [Associated Press]
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