Microsoft have recently announced deals with Sony BMG and MTV Networks that will significantly increase the amount of professional content on its European video sites. The drive behind this is an attempt to capture more of the online video advertising market, which experts predict will be the fastest growing segment for some time to come.
So what does the new deal mean in real terms for people in Europe? Well viewers of MSN in UK, France and Germany will be able to access a large amount of Sony BMG’s catalog, including videos from artists such as Avril Lavigne, Bob Dylan, Michael Jackson, and Justin Timberlake. So not all good news then!
To date Microsoft has been a small player in the online video market, and they will be hoping to change that with this deal, but somehow it doesn’t have “breakthrough” written all over it to me!
Via [The Times]
oh no
Yeah… oh no is right.