While the whole world is all tied up about Microsoft’s shocking bid to enslave Yahoo!, Time Warner’s Internet arm AOL is also busy with its own acquisition of online affiliate marketing network buy.at. As usual, the company did not disclose the financial terms.
Just like the Google, Yahoo and Microsoft, AOL wants to boost up its Internet marketing operations and achieve its overall goal of becoming the one-stop shop for online advertisers.
Unlike the popular pay-per-click and display advertising models, buy.at is an online marketing network powered by a commissioned-based scheme. Here, advertisers will only pay its affiliates or Web publishers once a visitor responds to its ad and take the necessary action such as purchase.
Read [Reuters]
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