Yahoo needs cash: brings Google ads in

The Wall Street Journal is reporting that Yahoo is in talks to bring Google ads in on a trial basis. The trial will allow Google ads to be served on up to 3% of Yahoo’s search queries. Interesting.

Both Yahoo and Google released statements saying they are not married and they are not sure this is love. They are just going on a date and that is it. Stop reading into this. That is the conversation I am sure my daughter will have with me one day. Funny, it works here too.

Yahoo is clearly signaling investors that they are up for pissing off Microsoft. Microsofts response has been ours seems to be the only game in town for Yahoo, though investor Legg Mason (no relation) has shored up support for Yahoo should things get ugly.

More as it happens or doesn’t happen.

Read [Wall Street Journal]