Universal Studios Blu-ray release strategy

Universal Studios is preparing for its entry to the Blu-ray market with a plan to release 40 movies during the second half of 2008. The first Blu-ray titles from Universal will be available on July 22 and include “The Mummy,” “The Mummy Returns” and “Scorpion King.” After which they plan to follow up with “The Incredible Hulk,” “Wanted,” “Hellboy II: The Golden Army”; “Mamma Mia” and “The Mummy: Tomb of the Dragon Emperor” during the summer.

Along with the current and new releases, Universal will also release some of their back catalog on Blu-ray, which will include such titles as “American Gangster,” “Knocked Up,” “The 40-Year-Old Virgin,” “Miami Vice,” “End of Days,” “U571” and “Land of the Dead.” Prior to the demise, Universal had been the biggest backer of the HD DVD format, they will of course continue to release titles on standard DVD as well.

Read [Reuters]