While we have heard the rumors, it now looks like it will soon be official. During a recent conference call, the CEO of Netflix, Reed Hastings announced that because Blu-ray discs cost more money to purchase, that they need to charge a higher rental rate for them. He also went on to state that “consumers are used to paying more for high-definition.”
Personally I think consumers are used to paying more to own high-definition, I am not so sure how eager they will be to pay more to rent it. Currently Netflix has a small amount of subscribers who choose Blu-ray over standard DVD’s and with a price increase it seems that small percentage will remain small.
While the statements from Hastings seemed pretty clear that the price increase was going to happen, there has not been any official statement as to just how much the increase will be. As for when it will take effect, customers can expect to see it “later this year.”