Although Apple started offering customers movie rentals through iTunes back in January, some customers have found the service less than appealing because most of the movie titles, both from major film studios and independently produced titles, took much longer to be released as compared to DVD’s. Normally these new titles are released in iTunes 30-days after their DVD release. But Apple is pretty determined to get a sizeable share of the movie download market and possibly do what it was able to do with music downloads. Thus, it has officially announced that new movie releases can now be downloaded from iTunes on the same day that their DVD counterpart.
So, now we are talking. With the new service, iTunes customers would have access to new releases and catalog titles from major film studios including 20th Century Fox, Walt Disney Studios, Warner Bros., Paramount and more. Customers can purchase new releases for $14.99 and most catalog titles for $9.99.
To kick off this service, iTunes has announced some new titles available for purchase this week, coming from its collection of around 1,500 high-quality films. These new titles include recently released in DVD formats – Juno, Cloverfield, I Am Legend and more.