CBS and CNET Network has sealed an acquisition agreement that could probably be the next biggest acquisition deal after the failed Microsoft-Yahoo deal. Although the price involved in this acquisition is not as big as the Microsoft-Yahoo deal, the fact is both CBS and CNET Network own some of the most popular internet properties and combining them would elevate CBS into the ranks of the 10 most popular Internet companies in the US.
For a purchase price of $11.50 per share, CBS hopes to acquire CNET Networks by the close of the third quarter this year. Luckily for them, the CNET Board has unanimously approved the proposed deal valued at $1.8 billion.
This deal would certainly be most favorable to CBS, since if you combined the unique visitors of its Internet properties with that of CNET Networks, the company would gain around 54 million unique users per month, with a total of around 200 million users worldwide. This is certainly not a bad deal at all for both companies.
CNET Networks-owned sites include CNET, ZDNet, GameSpot, TV.com, MP3.com, CNET News.com, UrbanBaby, CHOW, Search.com, BNET, MySimon, and TechRepublic. This will be combined with CBS’ own networks of dynamic and growing interactive Internet properties such as CBS.com, CBSSports.com, CBSCollegeSports.com, MaxPreps.com, CBSNews.com, last.fm, Wallstrip, MobLogic, CBS Radio and CBS Television Stations digital media platforms, as well as the distribution network of the CBS Audience Network comprised of more than 300 partner Web sites and reaches 82% of all online users in the United States.