Polaroid has given their ZINK printer a price tag and release date – July 6th at Best Buy and July 20th through Target — both selling it for $149. The pocket-sized product will be marketed as the Poloraid PoGo, which is short for Polaroid-on-the-go. The Polaroid PoGo supports full color printing through cell phones and digital cameras via Bluetooth or USB (PictBridge compatible). The PoGo weighs a measly eight ounces, but don’t let the size fool you. It can print 2×3-inch borderless photos in less than 60 seconds. It’s a shame that Polaroid has quit the instant film market, but if you miss those old school Polaroid cameras, this is as close as you’ll get to sharing your photos instantly.
The Polaroid PoGo uses Zero Ink (ZINK) technology that is actually embedded into a photo paper, called ZINK Photo Paper. The special paper is durable and contains colorless cyan, yellow, and magenta dye crystals. So instead of using traditional ink cartridges to spray color onto the paper, the PoGo printer applies heat onto the ZINK Photo Paper to activate the colorless crystals — generating full colored photos to share instantly. The ZINK Photo Paper will retail for between 33 and 40 cents per print; $3.99 for a pack of 10, and $9.99 for a 30-pack.