Here comes yet another effort to push Blu-ray into more households. Wal-Mart is currently offering a $100 gift card along with the purchase of any Blu-ray player. The promotion will run from June 8-14 and to kick off, Wal-Mart is even adding more Blu-ray brands to its inventory with units from Magnavox, Samsung and Panasonic. In addition, Wal-Mart will also offer Blu-ray movie titles at a reduced price of $15 per regular title. Some of these movies will include titles such as “3:10 to Yuman”, “Shooter” and “300.”
Wal-Mart’s promotion may yet be the biggest campaign thus far in the drive to promote the Blu-ray format since it won the drawn out format war. It was only a couple of months ago that Blu-ray beat its rival format, HD DVD and it looks like that it has not yet reached maximum sales.
Wal-Mart seems to have good intentions with this promotion, but will it be enough to convince customers to replace their standard DVD players and movies?
Read [Eweek]
I guess it's time to take the plunge, I wonder what the cost is at walmart that they are giving the 100 dollars off….. I am actually leaning toward the playstation solution , and will probably make do with that at least for the next year or so which by then the bluray players will probaby be marked down to 39.99