Back in January, duringCES 2008, Dr. Dre, an artist Jimmy Lovine, and Monster all teamed up to create a new type of headphone, marketed by Dr. Dre. These new headphones were designed by Dr. Dre and his goal was to create headphones with superior quality, “extreme clarity”, and crystal clear sounds.
With the help of Jimmy Lovine, Interscope Geffen A&M Chairman, and Monster, he created a pair of headphones, called Beats, with quality similar to what artists and producers use in recording studios. Being an artist and producer himself, he knows firsthand what recording studio headphones are like, and he wanted to give the public something similar. Here is what Dr. Dre said about recording studio headphones and what his goals were in his Beats.
“Artists and producers work hard in the studio perfecting their sound, but people can’t really hear it with normal headphones. Most headphones can’t handle the bass, the detail, the dynamics. Bottom line: the music doesn’t move you. With Beats, people are going to hear what the artists hear and listen to the music the way they should – the way I do.”
They were first on display at CES 2008, and are finally ready for retail. They are set to be on sale on July 25 in a few locations including Apple retail stores, and online stores, Best Buy, and Dr. Dre’s official Beats website. These headphones are of the utmost quality, and have noise reducing technology. Unfortunately, they will cost a pretty penny, as they are set to retail for $349.95. I’m sure many hardcore fans of Dr. Dre would consider purchasing these headphones.
Read [Business Wire]