Microsoft has Seinfield help battle Apple in new ads
by at August 21, 2008 2:50 pm
Sections: Computers, Software / Applications
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Long annoyed with Apple’s barbs and those “Get a Mac” ads, Microsoft has called in the help of comedian Jerry Seinfield for their latest ad campaign. Along with retired Bill Gates, Seinfield will be helping to promote their new “Windows not walls” tagline.
Their newest ad campaign is running them $300 million, which makes it one of their biggest ever; and $10 million of that is going straight to “key celebrity pitchman” Jerry Seinfield for his assistance. Not a shabby paycheck there Jerry, especially since you usually displayed Macs in your apartment on your show.
Apparently the big idea behind the campaign is to flip around the negative public perception of Vista and as a result, also incorporate elements of the Mojave Experiment. Ummm…not sure I see either happening, although I do admittedly think the tagline is a good one, regardless of my personal view of Vista. They want to be able to “break down barriers that prevent people and ideas from connecting”, and the ad is scheduled to debut on September 4th. Go for it Microsoft.
Read [WallStreetJournal]
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