Microsoft has invested about $300 million dollars in a new advertising campaign featuring comic legend Jerry Seinfeld and Bill Gates, but their first foray, which aired September 4th, is questionable at best.
The ad features Jerry Seinfeld going to a store known as Shoe Circus, which is presumably not a real place of business. He happens to meet Bill Gates there, and helps him try on shoes.
That’s about it. The only mention of a product is at the end, where Jerry suggests that Bill make computers out of cake so we can “eat while we work”. I’m still waiting for the punchline, or at least one funnier than that.
I guess I should expect such material from Seinfeld, whose self-titled show was, as he said, “a show about nothing”. Usually shows lacked any sense of moral theme, and if there was one, it was subtle. I suppose the subtle theme of this ad is that Microsoft listens to everyone’s opinions, no matter how stupid they are.
Of course, Seinfeld took a while before it worked. The first episode was considered “weak” by NBC reviewers, but it was a phenomenon by the time it said goodbye. Perhaps these commercials will get better with age.