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Despite charging a premium for Blu-ray rentals, Netflix is still expecting to see roughly 500,000 subscribers become Blu-ray subscribers. That means that just a little under 6% of their 8.6 million customers are willing to shell out that extra buck every month. Or in other words, it means Netflix will receive an addition $500,000 each month, of course some of that is bound to cover the costs of the movies.
Just as a reminder, the Blu-ray surcharge will kick in on November 5, so if you want to avoid that, make sure you turn off Blu-ray access in your account settings.
Read [Reuters]
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