JVC promotes that which needs no promotion

Chances are if you’re reading this you’ve probably seen The Dark Knight sometime this summer. Or you at least heard of it. If you haven’t, I congratulate you, it would have been nice to live in a cave during that media blitz. Now, you may or may not know that the DVD and Blu-ray release of the movie is coming up on December 9th. Well, if you haven’t, JVC wants to remind you.

JVC has announced a partnership with Warner Brothers to promote The Dark Knight, as if it needed help. The company is holding a sweepstakes on its Dark Knight micro-site, offering for a chance to win a JVC home theater package, and Dark Knight DVDs.

Headlining this grand-prize are the DLA-HD750 projector and Everio GZ-HD40 camcorder. The projector has a 50,000:1 contrast ratio and is touted to be THX-compliant, while the camcorder can record 50 hours of 1080p content. There is also a “Catch The Joker” game that you can play on the site for a daily chance to win Dark Knight DVDs, as well as behind-the-scenes footage from the film.

To advertise the campaign, there will be in-store promotions and print advertisements. Oh yeah, that large HDTV in Times Square will also be showing Dark Knight-themed commercials when it goes live. Nothing like 19′ tall images of Heath Ledger looming just one story above the street, and I suppose Batman will be there as well. So, it’s another chance to win a home theater, and a movie with it. Except this time it’s one of the largest grossing movies of all time, and a projector with an excellent contrast ratio.

Read [Virtual Press Box]
Read [JVC Dark Knight micro-site]