“20% of pizza orders coming from SMS and online” – Papa John

Genius. Why trust the ability of the pizza franchise worker to jot down your order correctly when you can simply SMS your order in and be assured you get mushrooms and meatballs, not anchovies and steak tartar? Apparently one out of five of us already are and this has forced Papa Johns, pizza purveyor, to start to focus on their new mobile site.

The mobile site is now optimized for the iPhone (boy, what isn’t these days?) and brings pizza, coupons, and directions all in one spot. Papa John says $1 million in sales has come from mobile devices so far so there is considerable excitement from the Papa Johns team:

“As these devices are getting more powerful browsers, we’re able to take advantage and offer upgraded features and better designs,” said Richard Wise, vice president of operations at wiseOutlook, the company that developed Papa John’s mobile ordering service.

Convenience is big in the pizza business and this trend shows a good application of our devices and technology to advance it even more.

Source [Intomobile]