Google wants to be Microsoft: launches reseller program

All the cards are on the table now and Google is showing they want to beat Microsoft at everything. Today, Google announces it is unleashing its Google Apps into reseller land. Giving third parties the tools to go and sell Google Apps into businesses, Google is giving resellers another option to hook customers.

Into the cloud

Everyone knows a little bit about cloud computing, but many are afraid to take the leap. Google senses this and with their reseller program they are unleashing sales people to champion the service who can customize, maintain, and support Google’s Premier Edition applications. Microsoft Office is officially on notice.

“We believe strongly that all companies will adopt SaaS to one degree or another, and Google’s reseller program empowers us to be experts in the cloud,” says Tony Safoian, President of IT firm SADA Systems Inc. “Reselling Google Apps opens up new opportunities via new conversations we could not have had with prospective clients as little as two years ago. What Google Apps offers — if you take into consideration the pace of innovation, the collaboration tools, and the built-in disaster recovery — is not available anywhere else at any price; when you add that our clients can save 75% of costs versus doing this all on-premise, it is often an easy sell.”

MS not going down without a fight

While Google is striking quickly at Microsoft to steal some business, Microsoft is moving to stem that loss with initiatives like Azure.

Source: [BusinessWire]