A talk with Sanyo about its future

Recently, Sanyo announced its new line of Xactis. Sanyo pushed the concept that these products were “Dual Cameras” — devices capable of producing good HD video and good still images. Traditionally, there was a trade off when it came to devices that did both and Sanyo is trying to change that.

Gadgetell spoke to a Sanyo representative about this concept. The idea is simple, carry one device that can do more. They’ve placed serious still camera technology into their Xacti handheld camcorder line. The company believes that more and more camcorders are going to build in powerful photography elements. They do not think that regular cameras will branch out into HD video as much. Any one else remember the backlash when the first DSLR included HD video capture? Maybe Sanyo’s right about this.

What is the future for Sanyo’s camcorders? Sanyo does not have any plans to introduce a point-and-shoot camera-style camcorder. The Xactis have a very distinct upright form factor and that is where Sanyo will spend most of its efforts (even though they also branched out with their first horizontal-style camcorder). Sanyo hopes to differentiate itself in the crowded market by upping all its camcorders to HD resolution.

They do not have any plans to add in a touch screen interface to their devices, but are looking into it. Don’t expect a line of prosumer cameras to challenge the likes of Canon or Sony, either. Sanyo is firmly entrenched in going after the “regular” consumer. This “Dual Camera” strategy may pay off in the long run. I know plenty of people who don’t want to lug around both a camcorder and a still camera. Sanyo’s move to make their cameras smaller and smaller could easily make them a viable choice to consumers.