NAVTEQ brings real-time traffic updates to TV stations

You love using NAVTEQ’s map updates on your GPS, even if it does cost a little bit of money, but wouldn’t it be great if you could get the information from the TV before you head out to work? NAVTEQ announced, today, that a few new TV stations will be using their NeXgen 2D and 3D traffic updates.

The stations are as follows:

— KTVK TV 3 broadcasting in the Phoenix, AZ market. KTVK is owned by
Belo Corporation.
— KOMO TV 4 broadcasting in the Seattle, WA market. KOMO is owned by
Fisher Communications, Inc.
— WTVD TV 11 broadcasting in the Raleigh-Durham, NC market. WTVD is
owned by the ABC Television Network.

With the traffic updates being in 2D and 3D, it is designed to work with each stations’ specific needs and desires. For example, these TV stations can opt in displaying 2D traffic flow graphics, or 3D city overviews. NAVTEQ’s traffic updates have been used by 70 stations to date. Here are some of the core features in the updates: 2D traffic flow maps, 3D city overviews, multiple traffic data options and graphics, easy to comprehend data for immediate broadcasting, and realistic imaging and real landmarks for viewing enhancement.

Holly Gauntt, a news director for KOMO TV, had this to say about their latest deal with NAVTEQ:

“With the launch of our NeXgen traffic graphics system, we are significantly upgrading our traffic reporting capabilities and enhancing our viewers’ experience. Our number one priority is providing the best, most up-to-the-second traffic information to help viewers manage their daily commutes, but it’s also important that we present the information with compelling, state-of-the-art graphics to engage our viewers.”

This is definitely a good idea by NAVTEQ, not only to make a little money, but also to gain recognition as a premier GPS map company.

Via [NAVTEQ Press Release]