Dolby goes mobile

We all know the name Dolby is generally synonymous for high quality sound. Now, Dolby Labs just announced at the 2009 GSMA Mobile World Congress details about a Media Generator. Sounds pretty darn impressive doesn’t it?

So what is this Media Generator? It’s a “preprocessing and encoding solution for mobile multimedia content.” So what this means is that is uses specific coding efficiencies. These efficiencies make file sizes smaller while at the same time helping to deliver great sound. This part of the whole Dolby release is actually geared toward service providers and content distributors, not joe schmoe phone user-although it obviously will affect him or her.

Media Generator will also feature Dolby Pulse, which is an audio codec. It works to combine HE AAC with Dolby’s experience and track record in sound to deliver top of the line end-to-end software integrations. HE ACC is a very widely used 3GPP standard; and it is already used by four of the five top makers of handsets.

Dolby also displayed the latest technology of Dolby Mobile with the LG Arena. Currently, Dolby Mobile is available worldwide on eleven different phones, including the LG Renoir as well as the Arena, and nine different Sharp models.

Rolf Schmitz, Marketing Director, Mobile, Dolby Laboratories says “We are committed to providing a more immersing experience to mobile entertainment consumers. Dolby Mobile and Dolby Media Generator are intended to make mobile entertainment more compelling. These technologies are designed to work together, and can help the industry create products and services that will deliver a superior entertainment experience from content creation to content playback.”

The LG Arena, (LG’s newest model for 2009), is the first to use Dolby Mobile for surround sound for video content and to make users music come even more alive. Go Dolby and LG. Better sound is always a good thing.