We can file this latest announcement as something that was expected, Roku has taken their support for Amazon’s Video on Demand out of private beta and made it available to all. Of course, even though this was expected, it still serves as good news, and this announcement has made my Roku player quite a bit more appealing.
The new support comes in the form of a software update, which is in the process of being rolled out for all Roku owners to install. Once the update is installed, you will then have access to browse, rent or purchase any of Amazon’s more than “40,000 movie and TV titles,” many of which become available the same day as the DVD release.
One drawback is that Amazon currently lacks any HD video; the content is currently limited to DVD-quality. For a set top box that now supports Netflix, Amazon VOD, and also has built-in Wi-Fi to cost only $99 sounds like a good deal.
ROKU NOW OFFERS ACCESS TO AMAZON VIDEO ON DEMAND
Digital Video Player Instantly Connects Consumers To Over 40,000 New Titles
SARATOGA, CA, March 3, 2009 – Roku, Inc., maker of the popular Roku digital video player, today announced that customers can now watch movies and TV shows from Amazon Video On Demand. With Amazon Video On Demand, Roku customers can for the first time purchase or rent new release movies the same day they are released on DVD and watch commercial-free TV shows the day after they air– all from Amazon’s extensive selection of more than 40,000 movie and TV titles.
“We are excited to give our customers access to Amazon’s massive catalogue of top movies and TV shows – including many new releases”, said Anthony Wood, Roku CEO and Founder. “The launch of Amazon Video On Demand on Roku demonstrates our commitment to creating an open platform that instantly delivers the entertainment consumers want directly to their TVs.”
The compact Roku player connects directly to any TV and uses a broadband Internet connection to deliver DVD-quality video instantly. Roku customers can now choose from Amazon’s enormous selection without paying subscription fees, waiting for downloads, or running out to the video store.
“The $99 Roku player provides our customers with tremendous value and a compelling entertainment experience,” said Roy Price, director of Amazon Video On Demand. “Consumers are looking for inexpensive and hassle-free ways to watch their favorite movies and TV shows, and the Roku player meets that need head-on.”
How It Works:
- Connect the Roku player to your TV and your broadband Internet connection (Wi-Fi is built in for ease of set-up)
- Browse Amazon Video On Demand’s extensive selection right on your TV
- Rent or purchase and instantly watch any of more than 40,000 choices, including top new releases and the latest TV shows
Over the course of the next week, current Roku customers will receive a free and automatic software update giving them access to the Amazon Video on Demand service. All Roku player customers will continue to have access to Netflix Instant Watching with unlimited access to more than 12,000 movies and TV episodes for a low monthly fee.
The Roku digital video player is available for purchase exclusively at Roku.com and Amazon.com.
Roku is a market leader in innovative applications for digital media. Through its work in both software and hardware, the company develops and sells consumer products and business solutions to bring rich media to the end user. Its products include: The Roku Digital Video Player and the SoundBridge Internet radio line. Roku is privately held and based in Saratoga, Calif. For more information on the company and its products, visit: http://www.roku.com.