Joost joins up with social network

Joost was one of the pioneers in online video. First they started off as a software download that allowed you to watch all kinds of content. They reinvented themselves by becoming a web app and dropping the software download requirement.

Now, Joost is working with a social network to give their users the ability to watch video. So who are they working with? MySpace? Facebook? Friendster? Nope. Joost is working with Netlog. While Netlog may not be a big name in the U.S., it has over 40 million users in Europe.

So what does this mean? It looks like Joost isn’t about to just roll over and die. This kind of partnership could be a testing ground for Joost. If it proves successful, look for Joost to try to duplicate this kind of deal with other social networks.

Read: [ContentAgenda]