Goodmail Systems launches video-in-email

Goodmail Systems has announced the launch of their new CertifiedVideo technology which allows companies and non-profit organizations to embed streaming video into their emails. While almost all email providers block emails with embedded videos in them, Goodmail’s new technology ensures their users’ videos are safe and secure. Here’s how they do it:

Goodmail begins by making sure the senders’ video players meet their specifications for stability and compatibility, then once the sender is approved, they affix cryptographically secure CertifiedVideo tokens to their messages. These tokens tell the email providers the messages and the videos they contain are safe.

“CertifiedVideo merges the best of the Web with the email inbox, delivering breaking news and sports, exclusive movie premieres and product demonstrations directly to an audience of opt-in subscribers,” said Peter Horan, CEO of Goodmail. “Americans watched more than 14 billion online videos this past January alone. 1 With CertifiedVideo, consumers can now watch videos within their email inbox without having to click to an external Web site, and brands can tap into shifting media consumption habits and craft truly interactive, email 3.0 marketing campaigns.”

AOL is the first email provider to partner with CertifiedVideo, but company has a long list of approved CertifiedVideo senders that includes CMT, Fox Digital, iVillage (NBC Universal), LiveNation, the New York Times, Target, and Turner Networks.

Goodmail Systems is already well known for their CertifiedEmail technology. Like CertifiedVideo, trusted senders affix cryptographically secure tokens to their outbound emails. These special emails are marked in the recipients’ inbox with a blue ribbon icon, and like CertifiedVideo, senders are held to a strict code of accountability and expected to adhere to a high set of standards regarding privacy and low complaint rates. The CertifiedEmail technology is in use by 7 of the top 10 email providers as well as over 500 commercial, government, and non-profit organizations.

Read [BusinessWire]