Circuit City relaunches with new website and owners

The old Circuit City may have been dead and buried, but new ownership may help relaunch the once popular electronics retailer. Systemax has acquired the company and has already reopened the Circuit City.com website. The company purchased the e-commerce site for $6.5 million back in April. Systemax owns Tiger Direct and made a similar acquisition of CompUSA last year.

Systemax states that the company plans to focus on building a competitive online electronics retail store with low shipping costs and discounting pricing on well known electronic brands. The company hopes that the brand’s 60 year history will bring in big numbers for the company. However, one has to wonder whether this tactic will prove beneficial to Systemax. It doesn’t seem like a chain electronics store would have that many loyal customers that would prefer to buy from a relaunched online store over other sites.

A quick glance of the site shows that it has the same basic inventory of other online electronics stores. Categories include cameras, camcorders, TV, Mp3 and Video Gaming. The pricing and policies are very similar to those found on the Systemax owned Tiger Direct.

Site: [Circuit City]