Best Buy store brand televisions to get TiVo thanks to partnership

Electronic superstore, Best Buy, and the well-known DVR company, TiVo, have become allies to promote a better home entertainment experience. You may be wondering, what exactly can these two companies offer each other? For the benefit of TiVo, Best Buy will be increasing its promotion and stocking of TiVo products in its stores. It will also be looking to integrate TiVo’s interface into its exclusive brands like Insignia.

What about Best Buy – what does it get out of this arrangment? TiVo will be working with Best Buy to develop a special TiVo user interface for units sold at the store that will allow Best Buy to provide digital services and updated information about consumer electronics. Best Buy will also get a spot in the TiVo Showcase in order to reach more consumers. In other words, TiVo is a huge promotional vehicle for Best Buy.

I think this will be a good partnership that will benefit the consumer who likes the Best Buy shopping experience – now you can get your HDTV, home theater, movies, and TiVo DVR (or HDTV with built-in TiVo) all in one stop.

Read: [Press Release]