After declaring bankruptcy, the new General Motors Corporation is looking for ways to rebuild their company. A new program being launched by GM is a sales agenda that will include making the entire GM fleet available for purchase online through eBay. GM had previously sold certified pre-owned cars through the auction site, but this new incentive would include new vehicles as well.
It is not legal for GM to sell their cars directly to consumers, so GM dealerships would actually be the ones creating the listings. The dealerships would be able to use the auction style listing in order to allow users to place a bid on a vehicle. They would also be able to opt to post a buy it now option. No word yet on how these prices will be determined by the car dealership. The winning bidder would have to go to the GM dealership that hosted the auction in order to complete the sale.
The final details have not been ironed out between GM and eBay, but it looks at those the sales program would start in California before going national. GM executives hope that using eBay will appeal to users that prefer to research and buy online.
Read: [CNN]
I will be very interested to see what the starting prices and reserve price will be.
I will be keeping a look out.
I wonder what happened to General Motors, I have always liked their cars. I remember Volkswagen almost hit bankruptcy due to poor after market support for their vw autoparts, customers then stopped patronizing their products. But look at Volkswagen now, they're even better than Toyota now.