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Google purchases On2 Technologies, looks to improve video quality

Sections: Business News, Content, Google, Online Music/Video, Video, Web, Websites

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On2 Technologies logoGoogle and YouTube has long been under fire due to low video quality, however, they have recently taken measures to improve video quality. In recent years, many new video websites have emerged such as Vimeo and SmugMug, both of these sites offer high quality video resolution such as 720p and 1080p. Google purchased On2 Technologies for $106.5 million, however, but they are keeping mum about what they plan to do with that acquisition.

Both YouTube and probably Google Video should receive video upgrades with the help of On2 Technologies. Back in 2007, YouTube attempted to improve video quality by making sure all videos were encoded in H.264, which served two purposes. One to improve video quality and to please the iPhone community, which has native support for H.264. With other video sites proving to be fierce competition such as Hulu, Vimeo, Metacafe, it’s about time YouTube looked to start improving general video quality. If they want to add full length movies and HD videos the overall quality of YouTube has to go up, and Google will probably address this issue shortly.

The union between Google and On2 Technologies is set to be officially approved in the Fall. Hopefully we can expect YouTube and Google Video quality alike to be much improved come the Fall and Winter.

Via [Electronista]

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