Looking to expand its online reputation, Facebook just finished off an acquisition of FriendFeed, an online service for sharing links and such for an undisclosed price. Facebook and FriendFeed have many similar goals, so it makes sense for Facebook wanting to acquire the lesser known FriendFeed. In addition, FriendFeed has access to the 250 million Facebook users as well as an experienced team of Facebook engineers. FriendFeed employees will be pleased to know that they will still have their jobs under Facebook, and the four founders of FriendFeed will now hold senior positions on the Facebook team.
Interestingly enough, the four founders – Bret Taylor, Paul Buchheit, Jim Norris, and Sanjeev Singh, were some of the leading engineers behind Gmail and Google Maps. It is easy to see why Facebook wanted such a prominent service started by such a prominent group individuals on board. FriendFeed.com will stay as is until further plans and goals are set in stone for Facebook and FriendFeed. Facebook has began to employ some of FriendFeed’s tactics in real time news updates, so hopefully Facebook can use more of their strategies and tactics in the months and years to come.
Read [Facebook Press Release]