Today’s iPod refresh tipped Apple’s concerns over cannibalizing iPhone sales via the iPod touch. Leaving the camera off the touch surprised many and even angered some. The backside of this move presents this questions to consumers: Do you want a video camera or do you want all the fun you’ve been hearing about the App Store?
The iPod Nano got the video camera while the touch didn’t. The nano looks like a great little device, but the iPod touch now looks a bit like the forgotten product: no new form factor, no new must have feature (yes, the high-end is 50% faster with more space, but is that must have?). Customers in the market for an iPod now have to choose which feature is more important to them: Video or App Store.
Putting myself in the customer’s shoes, the choice isn’t an easy one. Apple has advertised the heck out to the App Store so much that buying a device that can’t use it seems silly. But the new Nano looks fantastic and having a video camera that small is bound to be interesting.
In theory, if video is the desired feature, iPod touch sales will suffer as demand is shifted to the Nano. Is Apple saying we don’t want video that much or are they saying want it all?
Apple’s theme for the event was “it’s only rock and roll but I like it” but should have been perhaps: impossible choices. Interesting move, Apple. What is your take, did Apple make an error in not giving the touch a camera?
Read [Appletell]
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